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2nd Annual Falling for the Wallace fall festival

Celebrating Community

The 2nd Annual Falling for the Wallace- Fall Festival is all about celebrating community and bringing people together—and this year’s festival promises to be bigger and better than the first! We’re thrilled to invite everyone to experience an unforgettable day of fun and excitement in the heart of downtown Levelland.

We’re especially proud to be partnering with Levelland Main Street, who is co-hosting the day’s festivities with us—including the Community Parade and the newly reimagined Cork & Keg event, formerly known as Sip n’ Swirl!

We’re also excited to feature ‘Touch-a-Truck’ presented by the City of Levelland, and ‘Fire Prevention Day’ with the Levelland Fire Department—adding even more fun, family-friendly activities to the day’s lineup.

Last year’s event welcomed over 1,500 attendees, and we’re expecting an even larger crowd this year


CORNHOLE TOURNAMENT

 

In Partnership with Main Street Levelland

Community Parade 2:00 PM

Fall Festival 3:00- 8:00 PM

CORNHOLE TOURNAMENT 3:00 Pm

Mainstreet Cork & Keg 6:00- 9:00 PM


Showcase Programming

At the Gazebo

3:00 PM- Mainstreet Awards

3:15 PM- Leong Strong Gymnastics

4:15 PM- Levelland High School Choir

5:15 PM- Lubbock Moonlight Musicals

6:15 PM- Hub City Express

On the Wallace Stage

3:00 PM- Lockjaw Comedy Improv

4:00 PM- Fernando Elise Perez

5:00 PM- Lindsey Bruner

6:00 PM- Juan Partida and Nick Williams


The day kicks off with the Community Parade at 2:00 PM, a hometown favorite that brings together area businesses, schools, nonprofits, and families in celebration. Levelland Main Street and the Wallace Theater are thrilled to co-host this year’s parade, working hand-in-hand to create a meaningful, memorable experience for all.

COMMUNITY PARADE


From 3:00–8:00 PM, Falling for the Wallace Festival will create a vibrant hub of activity with shopping, live music, art displays, delicious food, and fun activities for the whole family. Whether you’re discovering unique finds from our local merchants, enjoying a bite from food trucks, or dancing along to live performances, there’s something for everyone!

APPLICATIONS FOR FESTIVAL BOOTHS

All food booths and trucks require a city permit.

For more information on city permits, click here.


Adding to the excitement, at 6:00 PM, festival goers can raise a glass at Levelland Main Street’s Cork & Keg. This newly rebranded event offers wine and beer tastings from regional vendors and local favorites. While the name has changed, the experience will be better than ever. Main Street is excited to introduce Cork & Keg as a signature fall event, now woven seamlessly into the fabric of Falling for the Wallace.

MAIN STREET CORK & KEG


This year is especially exciting because the Wallace will officially open our doors on September 20th with our Grand Opening Celebration Event, marking the beginning of a new chapter for the historic Wallace Theater. This reopening will bring economic development, increased tourism, and a positive impact on the well-being of our community.

We are now accepting festival booth participants and parade entries.

Entry fees for the parade are just $10, and every dollar supports local nonprofits. Don’t miss your chance to be part of this special community celebration!

Community is about fellowship. It’s about being part of something greater than ourselves, where collective efforts lead to shared successes and individual contributions are valued as part of the whole. We hope that Falling for the Wallace will continue to grow into a beloved fall tradition that unites us each year to celebrate what makes our community truly special.

Thank you for being part of our story. We can’t wait to celebrate with you!


‘Eco-Expression: Celebrating Our Environment’

Art Contest

The contest is open to all children grades K–12 in Hockley County attending public, private, parochial, and home schools.



Falling for the Wallace Committee Members:

Annie Burge, Nicole Campbell, Stevi Foster, Dean Loehr, Lorie Marquez, Tania Moody, Randal Ramirez, Katy Rush, Matt Rush

Staff:

Jolenna Carter, Alycyn Keeling, Arlette Silva, Tina Wiiest


Partnership and Advertising Opportunities are available for the combined fall event for the wallace theater and mainstreet levelland. Reach out to Jolenna Carter at 254-205-9876 or jolenna@wallacetheater.com, or KElly Hancock at 806-598-2098 or khancock@levellandtexas.org for more information.

festival sponsor

 
 
 

Cork & Keg Garden Sponsor

 

Main Stage/ Entertainment Sponsor

 
 
 
 

tasting flight sponsor

 
 
 

Art Gallery Sponsor

 

Canyon Tool Services

 

Kids Zone Sponsor

 

pumpkin patch sponsor

 

broadcast sponsor

 

Friends of the Community

Hockley County Abstract

Interim Home Health

Best Inn Texas

Allied Oil

Brent’s Tent and Off Road

Kirk Palmer

Pierce & Associates

Bobby & Ann Capps

Tanner Terrell- Edward Jones

Atchison’s

SS Outfitters


Shop local, shop downtown


FEstival Booth Participants

 

3D With Me

Alyssa’s Sweet Creations

AT&T

Attitude's Hair and Nail Salon

Botanical Patisseries

CASA of the South Plains

Cielito Lindo

Crumbl Cookies

D'Lites Lubbock

DEB'S BACKYARD CRAFTBOX

Dickey’s Barbecue Pit

Everlasting Jewels Boutique

Fear Not Macarons & More

First Baptist Church

Four Arrows Boutique

Four Leaf Clover Bracelets

Girl Scouts of Texas Oklahoma Plains

Hair by Sara V - Trucker Hat Bar

Hallowmonsterco

Hockley County 4-H

Hockley County Senior Citizens

Home & Supply Hitch’N Post, LLC

i27Roots

Interim Healthcare

Jay Crowder Designs

K & A Kustom Creations

K & A Kustom Creations

Kearney's Crochet

KLC

La cocina de la familia

La Cocina de Misti

Lemon in Paradise

Levelland High School Art Club

Levelland High School Choir

Levelland High School Theater

Levelland Youth Softball/ Flatland Fast Pitch

Lexi Tutt Art

M&M Creations

Mamalicha Salsa

Maverick Windows

Mommas Hive Boutique

P&B Hook Creations

Poppin' West Texas

Pumpkin Patch

R & R’s Taste of Texas

Ramirez BBQ- Circle R

Renewal by andersen

S.Wisdom Designs Company

Scentsy

Sister 2 Sister

SPECO

Sugar mommas Bakery

Sugar Rush Candy Co

Sweet and Sourdough Bake Shop

The Charm Bar by Anna

The Original Plain Jane’s Fried Pies

The Page Turner

The Plant Lady

Unforgettable Sparks

Viviana's Kairos

Wild Child